The Prep Schools Trust is a family of flourishing schools bound by shared values. Each school is unique with its own distinctive character yet together enjoy a collective growth: working together the schools are strong, adaptable and agile, learning from each other and having access to resources beyond the reach of a stand-alone school.
The challenge with this project was to create an identity that would convey an assurance of professionalism, quality and performance to a diverse audience, comprised of schools, parents, staff and current and future stakeholders.
Quantock worked closely with the team, providing three distinct design routes, which were then refined over a series of iterations to arrive at the finalised identity. Composed of two overlapping circles, the core logo graphically represents the close partnership that exists between both the Prep Schools Trust and each school that is part of the group.
The core colours used are a Teal Blue and Burnt Orange, a deliberately cool and warm combination reflecting the Trust’s professional commitment and family ethos.
The result is a clear, cohesive and recognisable identity, that can be applied across all communications, both internal and external. The new identity can be applied sensitively to individual school communications, without detracting or fighting for attention.
Alongside the visual refresh, Quantock also crafted the five core values or ‘pillars’ that the brand is built upon. These four distinct character traits form the foundation of the brand’s clear personality, which were then communicated through a comprehensive set of bespoke brand guidelines.
The new identity proudly represents what The Prep Schools Trust stands for – an organisation that is progressive, confident and embraces excellence.