Pure Maple is the brainchild of a family of British Canadians who are passionate about maple syrup. They had recently moved to the UK from Canada and were surprised by the lack of real maple syrup in the British market. Their syrup is 100% pure Canadian maple and is produced and packed in Canada, delivering a truly authentic taste.
Initially Pure Maple required a brand identity, and Quantock created this simple yet distinctive image to instantly convey pureness, authenticity and the product’s Canadian provenance.
Quantock also developed their direct to consumer postal packaging boxes, clear format jars, product labelling and sachet format packaging, all providing a sense of simplicity and premium quality.