Pureness, authenticity and provenance.
Pure Maple is the brainchild of a family of British Canadians who are passionate about maple syrup. They had recently moved to the UK from Canada and were surprised by the lack of real maple syrup in the British market. Their syrup is 100% pure Canadian maple and is produced and packed in Canada, delivering a truly authentic taste.
Initially Pure Maple required a brand identity, and Quantock created this simple yet distinctive image to instantly convey pureness, authenticity and the product’s Canadian provenance.
Quantock also developed their direct to consumer postal packaging boxes, clear format jars, product labelling and sachet format packaging, all providing a sense of simplicity and premium quality.
“This has been a highly rewarding collaborative project involving many members of our design team. The final execution of a drop of syrup emerging from a Canadian Maple leaf has created an instantly recognisable brand. Pure Maple has been a resounding success and can be found in stores all over the UK and even in Harrods.”
Mark Hooper, Senior Designer