Perfect Your Brand Voice with the C.O.R.E. Messaging Model

June 24, 2024
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In today’s competitive marketplace, having a strong and distinct brand voice is essential for standing out and making a positive lasting impression.

Your brand voice is the unique personality and tone that defines your brand’s communications across all channels. It’s how you convey your brand’s values, mission, and personality to your audience. Developing and maintaining a consistent brand voice can significantly enhance your brand’s recognition and loyalty, especially in today’s society. To help you achieve this, we’ve developed the C.O.R.E. messaging model, which is centered around creating Consistent, Original, Relevant, and Engaging messaging. Clever eh?

1. Is your brand messaging consistent?

A consistent brand voice ensures that your audience receives a uniform message –  no matter where or how they interact with your brand. Consistency builds trust and reliability, which are crucial for customer loyalty. Here are some tips to maintain consistency:

  • Develop a Brand Style Guide: Document your brand’s voice, tone, and language preferences in a style guide that all team members can access and refer to.
  • Regular Training: Ensure that everyone involved in creating content understands and adheres to your brand voice guidelines. Provide examples, templates, and FAQ’s on what to say and how to say it.
  • Uniformity Across Channels: Whether it’s your website, social media, email marketing, or customer service interactions, maintain a consistent tone and message. For example – if your brand is quirky and humorous – try to ensure that every part of the consumer journey embodies that for your customers.

2. Is your brand messaging original?

Originality in your brand voice helps you stand out from competitors and makes your communication positively memorable. This is where you want to be showcasing what makes your brand unique, and what makes it different. You don’t want to sound like your nearest competitor – otherwise you’ll blend into the background.

  • Highlight Your USP: Clearly communicate your unique selling points (USPs) and what sets your brand apart.
  • Be Unpredictable: Your core messaging shouldn’t be predictable. Try to avoid conforming to what is expected – surprise your audience.
  • Creative Content: Innovate with your content to keep it fresh and engaging, ensuring it aligns with your brand personality.

3. Is your brand messaging relevant?

Your brand voice should resonate with your audience’s needs, preferences, and interests. Relevance is key to making your communication impactful – and valued by your target customer.

  • Know Your Audience: Conduct research to understand your audience’s demographics, behaviors, and preferences.
  • Timely Messaging: Align your communication with current trends and events that matter to your audience.
  • Personalisation: Tailor your messages to speak directly to individual segments of your audience, making them feel valued and understood.

4. Is your brand messaging engaging?

Engaging content captures attention and encourages interaction. It’s about making your audience want to listen and respond.

  • Compelling CTAs: Include strong calls to action that guide your audience towards desired actions.
  • Authentic Storytelling: Use genuine, relatable stories that connect emotionally with your audience.
  • Visual Appeal: Enhance your messages with high-quality visuals that complement your brand voice.

Perfecting your brand voice is a continuous process that involves understanding your brand’s core values and how you want to communicate them to your audience. By applying the Quantock C.O.R.E. messaging model, you can create powerful and effective brand messages that are Consistent, Original, Relevant, and Engaging.

If you’d like to learn more about how we can help you with your brand voice, reach out to us via our contact page or give us a call – we’d love to help you.

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