Leather Naturally is a not-for-profit industry members association that focuses on education and the promotion of leather. The organisation promotes the use of globally manufactured sustainable leather, and seeks to inspire and inform designers, creators, and consumers about its beauty, quality and versatility.
Quantock was tasked with rebranding Leather Naturally as well as redeveloping their web platform. The intention was to raise Leather Naturally’s profile and reputation, giving the organisation a brand that would secure future growth and engagement, and position them as the definitive authority on all things leather. The existing brand identity was incredibly lightweight, and lacked gravitas.