Case Study

Lakeside Dental

Case Study

Lakeside Dental

Filling a gap in the Market

Lakeside Dental

Sometimes, breaking into an existing market doesn’t happen with a bang, but with a determined, and strategic approach – even within a small local market. We were approached by local dentist, Helene Du Preez, to help build a new brand and website for her new dental practice.

Fast forward 11 months, and with the help of a distinctive brand, and a website optimised for SEO, Lakeside Dental has become one of the fastest growing practices in Taunton.


Brand Identity Development

Efficient development of a unique brand identity system, with additional supporting graphics.


Website Design
Build + Hosting

Rapid design and build of a simple microsite, complete with custom integrations and dynamic content.


Copywriting +
Content Creation

Content and copy development, targeted towards the desired audience segments.



SEO optimised website structure and written content, to ensure maximum search visibility.

Lakeside Dental wanted to project the relaxed feel of a spa or boutique hotel rather than a traditional dentist. We settled on some soft ‘therapeutic’ colours and an abstract graphic element imitating pebbles which was subtlety animated for use on the website and social media. This was all intended to blend with the interior design and soft furnishings of the practice which were already in progress. Lakeside Dental has been a great success, aided by this very successful new brand launch.

Mark Hooper, Senior Designer