Following on from the successful launch in 2020, Quantock was asked to produce a special edition line of festive preserves ready for Christmas 2021. The challenge with creating festive packaging is getting the tone and balance just right. Competition for consumer attention is fierce in the run up to Christmas day, and so creating a packaging solution that catches the eye and holds attention is imperative.
Taking our existing pack designs as a basis, we switched out the silver foil for gold, and introduced a delicate snowflake patterned background. Each product variant was given its own unique snowflake design, reproduced in an eye-catching metallic ink. A bold, chunky typeface was used to create table presence, highlighting the punchy product names.