Highfield Preserves had traditionally focused upon creating white label products for luxury retailers, to huge success, as well as producing its own ‘Highfield’ branded line of products. The growth of Highfield’s own brand was the focus for this project, and it was Quantock’s task was to elevate Highfield’s own brand position from a cottage industry to that of a major player, enabling it to rub shoulders with other competing brands.

To be successful, a packaging design needs to shout from the shelf. To combat the dark appearance of the finished product within the jars, we chose to adopt brightly saturated labels as a basis for our brand and packaging solution. Each product’s colour is inspired by the ingredients within, creating a beautiful aesthetic when the product range is viewed all together on shelf or in store.

Following on from the successful launch in 2020, Quantock was asked to produce a special edition line of festive preserves ready for Christmas 2021. The challenge with creating festive packaging is getting the tone and balance just right. Competition for consumer attention is fierce in the run up to Christmas day, and so creating a packaging solution that catches the eye and holds attention is imperative.

Taking our existing pack designs as a basis, we switched out the silver foil for gold, and introduced a delicate snowflake patterned background. Each product variant was given its own unique snowflake design, reproduced in an eye-catching metallic ink. A bold, chunky typeface was used to create table presence, highlighting the punchy product names.