We as consumers are becoming increasingly aware of our health and our environmental impact, particularly with regard to where our food comes from and how it is produced. It’s no surprise that this trend is now spilling over into what food we choose to buy for our pets!
Traditional fish food products use fishmeal, which is made from small oily fish, which are cooked, dried and ground into powder. Fishmeal production accounts for a fifth of the world’s annual wild catch – a staggering amount. We were approached by Interpet, one of our longstanding clients, to work with them to produce a new product line of environmentally friendly fishmeal-free pet food.