Perhaps the most attractive aspect of an Everhot cooker besides the beautiful design, is the stunning range of colours available. This presents a challenge for creating product photography, as creating and setting a scene for each size and combination of Everhot cooker would have necessitated an exorbitant amount of time and energy.
An innovative solution was found, through the use of hyper-realistic product renders in the place of product photography. The results of this are stunning, with a strong visual cohesion across all shots; lighting is consistently well lit and free from reflections and shadows whilst perspective distortion is absent, resulting in a perfect depiction of the Everhot’s beautiful design.
This technique also allows for complete flexibility – shots can be revisited and recomposed, should any additons need to be made such as new features like a cooker hood. Who says that printed publications can’t be lead by digital?