Ask yourself…

Do you have a strong brand?

Do you have a clear direction for your brand?

Does your brand have a unique point of difference?

Meet Brand Slingshot.

At Quantock, we specialise in instinctive creativity and effective brand strategy. Our team understands that a strong brand identity is crucial for success in today’s market. That’s why we’ve developed a powerful brand discovery program called “Brand Slingshot” to help uncover and distill the essence of your organisation.

With Brand Slingshot, we’ll take a deep dive into your brand’s distinctive characteristics to create a unique and immersive brand experience, and deliver results that will set you apart in the competitive landscape.

“Too many brands lack a true point of difference.”

Quantock’s View

What’s the Brand Slingshot process?

01. Brand Audit and Assessment

An analysis of your current brand and marketing collateral, identifying weaknesses and strengths.

02. Brand Scoping Workshops

We host a series of workshops with staff, stakeholders and your customers, to uncover your true brand essence and generate insights.

03. Brand Proposition Development

We then facilitate a development and refinement of your brand’s unique proposition, based upon the research generated in Stage 2.

04. Verbal Identity Development

Working in tandem with a copywriter and internal stackholders, we develop core internal and external messaging, along with tone of voice and communication styling.

05. Visual Identity Development

We craft and evolve your brand’s visual identity, ensuring that its aesthetic positioning matches your core offering and target demographic.

06. Brand Roll-out and Control

We create bespoke brand guidelines, and assist with the rollout of all brand material, whilst providing ongoing brand guardianship support.

How can Brand Slingshot help me?

A.

Brand Slingshot will help you to understand your competitor landscape.

No business exists in isolation, and there will always be someone else that is nipping at your heels. With the bar raising ever higher in terms of customer expectations, we’ll give you expert guidance on both what other competing brands are doing, what trends are emerging, and how you can gain an edge over the competition.

We’re focused on building your brand to be ready for the world of tomorrow, not just today. Our Slingshot Program will give your brand firm foundations on which to grow and thrive.

B.

Brand Slingshot will help you unearth your distinctive qualities.

By uncovering what your brand stands for, you’ll be able to expertly craft a unique narrative that communicates your values with clarity and flare.

Creating an emotive brand experience that captures the hearts and minds of your customers is no easy task. By developing authentic, honest and compelling communications, your brand will create empathy and position you as the ideal choice for your audience.

Our slingshot program is purposefully bespoke; tailored for each brand’s individual needs and requirements – from the smallest startup to historic institutions.

C.

Brand Slingshot will set you up with a strong foundation for growth.

Together, we will use insights that we discover to identify a specific set of values for your brand, which in turn can lead to the development of Brand pillars.

Brand Pillars are the bedrock upon which your communications are built, generating a unique set of outbound values that are consistently and regularly communicated, over time creating a coherent and compelling narrative to your customers.

It is vital that you find real examples and proof points for each area of your Brand Pillars. These should all be unique, and they must be true to your brand.

Something for everyone.

Our Brand Slingshot Programme can be scaled, dependent upon your needs.

Starter
Package

Duration: 5 to 8 weeks

Perfect for small businesses or start-ups, and includes core elements of our brand development programme.

What’s included?
Brand Audit + Assessment

  • Basic Brand Audit

  • Template Stakeholder Survey

Brand Scoping

  • 1 x Focus Group Session

  • Focus Group Analysis + Write Up

Brand Proposition Development

  • Brand Pillar Creation

Visual Identity Development

  • Logo Development

  • Visual Styling + Application

Verbal Identity Development
  • Brand Tone of Voice

  • Key Messaging Strategy

Intermediate
Package

Duration: 8 to 12 weeks

A more immersive brand development programme, better suited for medium-sized businesses.

What’s included?
Brand Audit + Assessment

  • Comprehensive Brand Audit

  • Competitor Audit (up to 5)

  • Custom Stakeholder Survey

Brand Scoping

  • 3 x Focus Group Sessions

  • Focus Group Analysis + Write Up

  • 1 x One-to-One Session

Brand Proposition Development

  • Brand Pillar Creation (including copywriting)

Visual Identity Development

  • Brand Moodboards

  • Logo Development

  • Visual Styling + Application

Verbal Identity Development
  • Brand Tone of Voice

  • Key Messaging Strategy

  • USP Development

Full-works
Package

Duration: 12 weeks plus +

A complete evaluation, development and re-imagining of your brand and marketing activity.

What’s included?
Brand Audit + Assessment

  • Comprehensive Brand Audit

  • Competitor Audit (up to 5)

  • Custom Stakeholder Survey

Brand Scoping

  • 5 x Focus Group Sessions

  • Focus Group Analysis + Write Up

  • 1 x One-to-One Session

Brand Proposition Development

  • Brand Pillar Creation (including copywriting)

  • Aims and Ethos Strategy

Visual Identity Development

  • Brand Moodboards

  • Brand Persona

  • Logo Development

  • Visual Styling + Application

Verbal Identity Development
  • Brand Tone of Voice

  • Comprehensive Messaging Strategy

  • USP Development

Our promise to you:

When we work together, we can deliver outstanding communications that drive engagement, enquiries and growth for your organisation.