Quantock Slingshot

Stand Out From The Crowd With Quantock

Our tried and tested Brand Development Programme is designed to give your independent school brand a completely unfair advantage against your competitors.

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Quantock Brand Programmes
Brand Slingshot

Unlock your independent school’s brand potential.

Who’s it for?

Our Brand Discovery Programme

We believe that a clear understanding of fundamental brand principles is a vital starting point for creating a successful independent school brand. All school brands have unique distinctive characteristics, and we’ve evolved an immersive brand discovery programme named Slingshot which will uncover and distil the true essence of your organisation.

Quantock will not only help you to discover what makes your school brand truly unique, but will also give you the tools and knowledge to take your brand to the next level.

Clients Who Have Used Brand Slingshot

Ask yourself…

Does your school have a strong brand?

Does your school brand need a clearer trajectory?

Does your school know what makes it unique and compelling?

If the answer is no, then you deserve our help.

“A brand is what people say when you are not in the room.”

Jeff Bezos Founder of Amazon

We’ll help you to define your true brand purpose

Many organisations and brands know what they do (their product or service), and some know how they do it (unique selling points).

Very few brands know why they do what they do. Knowing this is crucial to building a strong, compelling brand that has both integrity and longevity.

It’s this ‘why’ that the Slingshot
Programme is perfect for unearthing…

What’s our creative process?

01

Market Research + Brand Audit

We’ll get to know your brand.

We’ll kick start the process by getting to understand your market, customers, and competition. We can help you to identify opportunities for growth, differentiate yourself from the competition, and create targeted messaging that resonates with your audiences.

02

Workshops + Focus Groups

We’ll conduct perception research.

We’ll uncover perceptions of your brand by conducting workshops with key stakeholders and focus groups with your existing customers. Our focus groups are planned carefully to maximise engagement, and be enjoyable and stimulating for participants.

03

Value Proposition

We’ll define your brand proposition.

We’ll define a strategy for communicating intrinsic values and benefits of your brand. This will help external and internal audiences understand what makes your organisation different and unique.

04

Brand Personality + Messaging

We’ll give your brand a voice.

We’ll then apply our creative expertise to create packaging systems that truly represent your brand and resonate with your audience. We will also advise on materials, design and production of any packaging materials.

05

Brand Visual System

We’ll create a brand system.

Your brand identity is more than just a logo or a slogan. We can help you to develop a powerful Brand Logo and Identity System, to help you establish credibility, build trust, and make a lasting impact on your audience.

How can Quantock help my independent school brand?

A.

We’ll help you to understand your market landscape.

No school exists in isolation, and there will always be someone else that is nipping at your heels. With the bar raising ever higher in terms of customer expectations, we’ll give you expert guidance on both what other competing schools are doing, what trends are emerging, and how you can gain an edge over the competition.

B.

We’ll work with you to unearth your distinctive qualities.

By uncovering what your independent school brand stands for, we’ll help you to expertly craft a unique narrative that communicates your values with clarity and flare. With the development of authentic, honest and compelling pupil and parent communications, your school brand will create empathy and position you as the ideal choice for your audience.

C.

We’ll set you up with a strong foundation for growth.

Together, we will use insights that we discover to identify a specific set of strategies and tactics for expanding and transforming your school brand. With our in-house expertise, we’ll set you on the right course for growth and prosperity, and give you all the tools you need to succeed.

Something for everyone.

Our Brand Discovery Programme can be scaled, dependent upon the nature and size of your independent school.

Taster

6 to 8 Weeks

A low-cost programme of activity, focussing on creating all the basics for your school brand.

Intermediate

8 to 12 Weeks

A more in-depth analysis and development of your school identity brand positioning.

Masterclass

12 Weeks +

Involving all areas of your organisation, delivering transformative brand change.

Our promise to you:

When we work together, we can deliver outstanding creative solutions that drive engagement, sales and growth for your brand.