Courtney’s, an established rural cider producer, wanted to join the gin boom by playing upon the unique properties of the Exe Valley and river. Initially a single London Gin product was to be launched and become established before expanding into more dynamic and lavish flavours.

The proposition needed to attract those already interested in gin, those new to market, and tourists visiting the South West. The founders of Exe Gin had confidence in the product and wanted to make sure that it caught people’s attention and visually resonated with the culture and origin of the brand.