Highfield Preserves
Highfield Preserves Packaging
01 | Project Overview
The project brief.
The Highfield story is one which traces its success back to its humble origins on a kitchen table in Devon, and is a tale rich in craft and innovation. The global jams and preserves market was worth $8.46 billion in 2021, and is expected to grow to $9.87 billion by 2026, with an annual expansion rate of 3.6 %. With this in mind, it was a natural choice for Highfield Preserves to focus on strengthening its own offering to capture a larger slice of this growing market.
Highfield Preserves had traditionally focused upon creating white label products for luxury retailers, to huge success, as well as producing its own ‘Highfield’ branded line of products. The growth of Highfield’s own brand was the focus for this project, and it was Quantock’s task was to elevate Highfield’s own brand position from a cottage industry to that of a major player, enabling it to rub shoulders with other competing brands.
02 | The Straetgy
A limitless colour palette.
To be successful, a packaging design needs to shout from the shelf. To combat the dark appearance of the finished product within the jars, we chose to adopt brightly saturated labels as a basis for our brand and packaging solution. Each product’s colour is inspired by the ingredients within, creating a beautiful aesthetic when the product range is viewed all together on shelf or in store.
Brand + Product Photography
A disruptive brand needs more than just disruptive packaging. We helped to develop a photographic style, which we then used to art direct product and lifestyle photography for the Organic Herd products.
“As the designer who worked on the Highfield Preserves project, I feel extremely proud of the outcome. This project was a wonderful opportunity for me to showcase my creativity and bring a brand’s vision to life. The global jams and preserves market is highly competitive, and it was a thrilling challenge to create a packaging design that stood out from the crowd and truly reflected the quality of Highfield’s products.
I am delighted with the finished product, where each product’s colour was inspired by its ingredients, creating a beautiful and eye-catching display especially when viewed together. I believe this project was a huge success in elevating Highfield’s brand position and I am really grateful to have played a role in the brand’s continued growth and success.”
Terry Elford, Senior Designer
Highfield Preserves
Highfield Preserves Packaging
01 | Project Overview
The project brief.
The Highfield story is one which traces its success back to its humble origins on a kitchen table in Devon, and is a tale rich in craft and innovation. The global jams and preserves market was worth $8.46 billion in 2021, and is expected to grow to $9.87 billion by 2026, with an annual expansion rate of 3.6 %. With this in mind, it was a natural choice for Highfield Preserves to focus on strengthening its own offering to capture a larger slice of this growing market.
Highfield Preserves had traditionally focused upon creating white label products for luxury retailers, to huge success, as well as producing its own ‘Highfield’ branded line of products. The growth of Highfield’s own brand was the focus for this project, and it was Quantock’s task was to elevate Highfield’s own brand position from a cottage industry to that of a major player, enabling it to rub shoulders with other competing brands.
02 | The Straetgy
A limitless colour palette.
To be successful, a packaging design needs to shout from the shelf. To combat the dark appearance of the finished product within the jars, we chose to adopt brightly saturated labels as a basis for our brand and packaging solution. Each product’s colour is inspired by the ingredients within, creating a beautiful aesthetic when the product range is viewed all together on shelf or in store.
Brand + Product Photography
A disruptive brand needs more than just disruptive packaging. We helped to develop a photographic style, which we then used to art direct product and lifestyle photography for the Organic Herd products.
“As the designer who worked on the Highfield Preserves project, I feel extremely proud of the outcome. This project was a wonderful opportunity for me to showcase my creativity and bring a brand’s vision to life. The global jams and preserves market is highly competitive, and it was a thrilling challenge to create a packaging design that stood out from the crowd and truly reflected the quality of Highfield’s products.
I am delighted with the finished product, where each product’s colour was inspired by its ingredients, creating a beautiful and eye-catching display especially when viewed together. I believe this project was a huge success in elevating Highfield’s brand position and I am really grateful to have played a role in the brand’s continued growth and success.”
Terry Elford, Senior Designer
Highfield Preserves
Highfield Preserves Packaging
01 | Project Overview
The project brief.
The Highfield story is one which traces its success back to its humble origins on a kitchen table in Devon, and is a tale rich in craft and innovation. The global jams and preserves market was worth $8.46 billion in 2021, and is expected to grow to $9.87 billion by 2026, with an annual expansion rate of 3.6 %. With this in mind, it was a natural choice for Highfield Preserves to focus on strengthening its own offering to capture a larger slice of this growing market.
Highfield Preserves had traditionally focused upon creating white label products for luxury retailers, to huge success, as well as producing its own ‘Highfield’ branded line of products. The growth of Highfield’s own brand was the focus for this project, and it was Quantock’s task was to elevate Highfield’s own brand position from a cottage industry to that of a major player, enabling it to rub shoulders with other competing brands.
02 | The Straetgy
A limitless colour palette.
To be successful, a packaging design needs to shout from the shelf. To combat the dark appearance of the finished product within the jars, we chose to adopt brightly saturated labels as a basis for our brand and packaging solution. Each product’s colour is inspired by the ingredients within, creating a beautiful aesthetic when the product range is viewed all together on shelf or in store.
Brand + Product Photography
A disruptive brand needs more than just disruptive packaging. We helped to develop a photographic style, which we then used to art direct product and lifestyle photography for the Organic Herd products.
“As the designer who worked on the Highfield Preserves project, I feel extremely proud of the outcome. This project was a wonderful opportunity for me to showcase my creativity and bring a brand’s vision to life. The global jams and preserves market is highly competitive, and it was a thrilling challenge to create a packaging design that stood out from the crowd and truly reflected the quality of Highfield’s products.
I am delighted with the finished product, where each product’s colour was inspired by its ingredients, creating a beautiful and eye-catching display especially when viewed together. I believe this project was a huge success in elevating Highfield’s brand position and I am really grateful to have played a role in the brand’s continued growth and success.”
Terry Elford, Senior Designer