Do you need another person in your school marketing team – or a different kind of team?
Compare a school marketing agency retainer with an in-house hire based on capacity, expertise, consistency and control.
How to Brief An Independent School Photography Project
Create a school photography brief that captures genuine character, supports admissions content and avoids familiar clichés.
Does anyone actually need another school prospectus?
Plan a school prospectus around narrative, parent needs and admissions journeys rather than simply filling pages.
How to communicate an independent school merger without losing the room
How to communicate an independent school merger with clarity, consistency and confidence across every stakeholder group.
Your open day campaign needs a better idea than ‘come and see us’
Build a distinctive school open-day campaign that connects creative messaging, targeting and the visitor experience.
When several schools become one group, whose brand is it anyway?
Clarify the relationship between a school group, its individual schools and their existing identities through brand architecture.
How do you rebrand a 150-year-old school without throwing away 150 years?
A considered approach to evolving a heritage school brand while protecting trust, recognition and community pride.
Your school probably isn’t as different as you think it is
Turn familiar school strengths into a distinctive value proposition that prospective families can understand and remember.
Is your school website helping admissions – or making them work harder?
Audit your independent school website around parent journeys, admissions content, mobile experience and enquiry conversion.
How to brief an independent school rebrand
A practical guide to briefing an independent school rebrand with clearer objectives, evidence, stakeholders and measures of success.
