Brand Identity, Design for Print, Display & Point of Sales, Marketing & Advertising
Berrys Coaches is a long established family run business which has succeeded against established national competitors through service and keen pricing. They were looking to evolve their existing brand with a more contemporary proposition to reflect the dynamic service orientation of the business. We retained the historic Berrys colours of red and orange, and wove them into a loose and attractive B device, applied boldly on coaches and marketing materials. As a result the awareness of Berrys has increased significantly since the rebrand and the London Superfast service has grown.