Regus
 

Regus


Branding, Design, Marketing & Advertising, ​Website & Digital Media

Through our partnership with Good Growth, Regus approached us to take a look at their most visited global webpage -  the locations page. We were tasked with creating enriched concept brand visuals and functional enhancements with the ultimate goal of increasing the number of leads generated using A/B (split) testing.

A/B testing is a fantastic method for evaluating and assessing online promotional and marketing strategies for your business. Well planned A/B testing can make a huge difference to the effectiveness of your digital marketing.

A/B testing also provides an ideal opportunity for testing creative elements. In this case Regus were looking for concepts to be cutting edge, modern and visually aesthetic (i.e. challenging their brand).

From the original Control webpage, we created three Challenger (concept) Routes: A, B and C for proposed testing

Control Page
Control

Challenger ARegus Challengers

Challenger B

Regus Challengers
Challenger C


Regus Challengers



Example of how Challenger B was then developed
Regis concepts