heading-Image.png

IN THE NEWS: LONDON SYMPHONY ORCHESTRA

FUTURISTIC REBRANDING & TYPOGRAPHY


The London Symphony Orchestra has undergone a futuristic rebranding by London based design consultancy The Partners. Coinciding with conductor Sir Simon Rattle becoming its music director in September 2016, and with reference to its previous identity, the new logo reflects “the emotional power of music through colour, texture and motion.”

lso_always_moving_type_pointy.jpg




Capturing the movements of the LSO's conductor, a notoriously animated orchestra leader, through the use of cutting edge technology, the results are powerful and explosive images.Brochure-Image.jpg
We really like the “sweeping” gestures running through the typography, a very clever concept.

lso_always_moving_posters.jpg
The designers adapted the typeface Klavika in two different forms – one more fluid in appearance which reflects Rattle’s “sweeping” gestures when conducting, and the other with angular strokes representing his “more intense and urgent” gestures.